Audio content has exploded in popularity.
In fact, studies show that a significant portion of the population now regularly listens to online audio on a monthly basis.
This growing trend not only reflects changing consumer preferences but also presents new opportunities for businesses and content creators to engage with their target audience in innovative ways.
But have you considered using audio for your blog content?
Audio blogs open up new opportunities to engage your audience and improve your SEO.
Keep reading as I walk you through what audio blogs are, why they work, and how to create them yourself.
An audio blog adds sound files to supplement or replace written blog posts. For example, you could record an mp3 version of your blog post to embed on your site.
Or you may summarize the post in audio form and link to the full text below.
Either way, audio blogs make your content more interactive. Readers can listen on the go or follow along as they read.
Adding audio to your blog offers many advantages:
According to NPR, the monthly podcast audience has tripled since 2014. Podcasts and other audio formats are gaining popularity across all demographics.
An audio version of your blog can help you connect with listeners new to your brand. It exposes your content to those who prefer audio learning or have visual impairments.
Speaking your blog post aloud inherently improves its accessibility. Readers who struggle with reading fluency due to learning disabilities or language barriers appreciate audio support.
Offering audio caters to diverse learning styles as well. Some absorb information better by listening rather than reading.
Readers can play your audio blog in the background as they commute, exercise, cook, etc. So they engage with your content during moments otherwise lost.
Plus, audio is more portable than video. Listeners don’t have to remain fixed in one spot to consume it.
Creating an audio blog takes less active effort than recording a podcast episode. You can simply upload a voice recording paired with your written post.
It’s an easy way to experiment with audio content, without the pressures of scheduled releases.
Audio blogs check multiple formats off your optimization list. You provide text for crawlers plus audio for voice searches.
Doubling up boosts your chances of getting found and chosen by readers.
Now let’s explore specific ways to implement audio blogs on your website.
Certain types of posts translate better into audio than others. Consider using audio for blogs that are:
Test audio versions of your top-performing blog posts. See which pieces rate well with listeners. Then refine your audio blog strategy accordingly.
How you format your audio blog depends on your goals and audience preferences. Here are some options to consider:
Get creative and optimize your audio strategy over time. Tailor your approach to resonate with your target listener.
Ready to implement audio blogs on your website? Follow these steps:
Step 1: Write and optimize your blog post.
Compose your post as usual, paying close attention to SEO best practices. Include meta descriptions, alt text, keywords, internal links, etc.
Step 2: Format your post for accessibility.
Break content into scannable sections with subheaders and lists. Simplify sentences. Emphasize key points in bold font.
Step 3: Choose your audio creation method.
You can manually record yourself reading the post, or use text-to-speech software to automate voiceover creation.
Step 4: Edit the audio file.
Trim away excess pauses or mistakes. Add in extra audio elements like intro/outro music.
Step 5: Embed the audio player.
Add your audio file to your post using a WordPress plug-in or your CMS platform’s audio tools.
Step 6: Link to the full text.
Provide a link near the audio player directing readers to the full post below.
Step 7: Promote your audio content.
Drive listeners to your audio blogs by sharing clips on social media and embedding them on other pages of your site.
To optimize efficiency, use digital tools to convert your text into audio automatically. Here are some top audio blogging options:
Look for a tool with natural voices, audio editing capabilities, and content formatting features. Assess which fits your skills and budget best.
In the noisy digital space, standing out takes creativity. Audio blogs allow you to reimagine stale blog formats and showcase your brand’s personality.
The benefits range from improved accessibility to higher conversions and a competitive SEO edge.
So don’t limit yourself to text. Branch out into the growing world of audio content next time you sit down to blog.
Let me know if you have any other questions! I’m happy to offer more tips for using audio effectively in your content.
BUSINESS TOOLS I USE
Throughout my journey of building multiple online businesses, I’ve had the opportunity to discover various products that can truly be time-saving and make the process of creating your own online business a bit smoother.
TOOLS FOR MAKING MONEY ONLINE
Beehiiv – One of the most lucrative ways to make money online is by having a newsletter. This is my favorite tool. You can start one for free on one of the best AI-powered newsletter platforms available. Star for free.
HighLevel – A platform that includes all the tools you need for starting an online business. Try the free trial.
Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, Nechcloud may earn a commission if you click through to make a purchase.
Hey, Do you think having a side hustle is hard? In this week's edition of…
Hey, are you still waiting for the "right" time to start your side hustle? In…
Hey, I hope you have an epic day, today. And today, I would like to…
Have you ever felt like you’re just scraping by financially? Do you wish you had…
Hey you, yeah you reading this right now! Have you ever thought about selling your…
Have you ever dreamed of starting your own online business but didn’t think it was…